Global Marketing
Christiane (Tongji University, China) Prange, Donata (University of Trieste, Italy) Vianelli, Eugene Jaffe, Ilan (University of Agder, Norway) Alon
Taylor & Francis Ltd, 2020
118,50 €On orderDelivery: 2-3 weeks
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
- ISBN-13
- 9780367196097
- ISBN-10
- 0367196093
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-08-17
- Pages
- 666
- Dimensions
- 203x252x41
- Weight
- 1394