The Global Sport Economy
Taylor & Francis Ltd, 2019
259,95 €On orderDelivery: 2-3 weeks
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
- ISBN-13
- 9780367151058
- ISBN-10
- 0367151057
- Publisher
- Taylor & Francis Ltd
- Year
- 2019
- Publication date
- 2019-05-28
- Pages
- 338
- Dimensions
- 241x162x23
- Weight
- 636