The Future of Marketing
P. Kitchen
Palgrave Macmillan, 2003
121,95 €On orderDelivery: 2-3 weeks
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
- ISBN-13
- 9780333992869
- ISBN-10
- 0333992865
- Publisher
- Palgrave Macmillan
- Year
- 2003
- Publication date
- 2003-02-04
- Pages
- 196
- Dimensions
- 216x140x
- Weight
- 395