Global Strategies and Local Realities
Palgrave Macmillan, 2000
121,95 €On orderDelivery: 2-3 weeks
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers.
- ISBN-13
- 9780333804858
- ISBN-10
- 0333804856
- Publisher
- Palgrave Macmillan
- Year
- 2000
- Publication date
- 2000-07-11
- Pages
- 272
- Dimensions
- 216x140x