Semiotics, Marketing and Communication
J. Floch
Palgrave Macmillan, 2001
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As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
- ISBN-13
- 9780333760147
- ISBN-10
- 033376014X
- Publisher
- Palgrave Macmillan
- Year
- 2001
- Publication date
- 2001-10-16
- Pages
- 225
- Dimensions
- 216x140x