Strategies for Asia Pacific: Beyond the Crisis
Hellmut Schutte, Philippe Lasserre
Palgrave Macmillan, 1999
66,50 €On orderDelivery: 2-3 weeks
It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic.
- ISBN-13
- 9780333735824
- ISBN-10
- 033373582X
- Publisher
- Palgrave Macmillan
- Year
- 1999
- Publication date
- 1999-06-18
- Pages
- 323
- Dimensions
- 235x155x