Market Segmentation
Malcolm (Cranfield University, Bedford) McDonald
Bloomsbury Publishing Plc, 1998
103,95 €On orderDelivery: 2-3 weeks
Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.
- ISBN-13
- 9780333733691
- ISBN-10
- 033373369X
- Publisher
- Bloomsbury Publishing Plc
- Year
- 1998
- Publication date
- 1998-05-29
- Pages
- 376
- Dimensions
- 234x156x24
- Weight
- 660