The Politics of Marketing the Labour Party
D. Wring
Palgrave Macmillan, 2004
66,50 €On orderDelivery: 2-3 weeks
The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
- ISBN-13
- 9780333689530
- ISBN-10
- 0333689534
- Publisher
- Palgrave Macmillan
- Year
- 2004
- Publication date
- 2004-11-23
- Pages
- 262
- Dimensions
- 142x215x15
- Weight
- 354