Understanding the Consumer
David A. Statt
Palgrave Macmillan, 1997
90,95 €On orderDelivery: 2-3 weeks
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
- ISBN-13
- 9780333660638
- ISBN-10
- 0333660633
- Publisher
- Palgrave Macmillan
- Year
- 1997
- Publication date
- 1997-03-05
- Pages
- 352
- Dimensions
- 235x155x
- Weight
- 539