Brands
Palgrave Macmillan, 1997
68,25 €On orderDelivery: 2-3 weeks
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
- ISBN-13
- 9780333659090
- ISBN-10
- 0333659090
- Publisher
- Palgrave Macmillan
- Year
- 1997
- Publication date
- 1997-11-14
- Pages
- 224
- Dimensions
- 235x155x