Financial Aspects of Marketing
Helen Wright, Ruth A. (Manchester Metropolitan University, Manchester) Schmidt
Bloomsbury Publishing Plc, 1996
110,25 €On orderDelivery: 2-3 weeks
This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
- ISBN-13
- 9780333637821
- ISBN-10
- 0333637828
- Publisher
- Bloomsbury Publishing Plc
- Year
- 1996
- Publication date
- 1996-10-23
- Pages
- 320
- Dimensions
- 246x190x18
- Weight
- 634