From Soapbox to Soundbite
M. Rosenbaum
Palgrave Macmillan, 1997
67,95 €On orderDelivery: 2-3 weeks
This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.
- ISBN-13
- 9780333619452
- ISBN-10
- 0333619455
- Publisher
- Palgrave Macmillan
- Year
- 1997
- Publication date
- 1997-01-14
- Pages
- 315
- Dimensions
- 139x215x18
- Weight
- 410