Designer Politics
Margaret Scammell
Palgrave Macmillan, 1995
121,95 €On orderDelivery: 2-3 weeks
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.
- ISBN-13
- 9780333586723
- ISBN-10
- 0333586727
- Publisher
- Palgrave Macmillan
- Year
- 1995
- Publication date
- 1995-04-12
- Pages
- 342
- Dimensions
- 216x140x