Introduction to Marketing, International Edition
Carl (University of Texas, Arlington) McDaniel, Hair, Joe (Louisiana State University), Lamb, Charles (Texas Christian University)
Cengage Learning, Inc, 2007
175,25 €On orderDelivery: 2-3 weeks
Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.
- ISBN-13
- 9780324544015
- ISBN-10
- 0324544014
- Publisher
- Cengage Learning, Inc
- Year
- 2007
- Publication date
- 2007-04-25
- Pages
- 704
- Dimensions
- 25x218x274
- Weight
- 1380