Brand Gap, The
Marty Neumeier
Pearson Education (US), 2005
41,75 €On orderDelivery: 2-3 weeks
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
- ISBN-13
- 9780321348104
- ISBN-10
- 0321348109
- Publisher
- Pearson Education (US)
- Year
- 2005
- Publication date
- 2005-09-01
- Pages
- 208
- Dimensions
- 135x203x22
- Weight
- 246