Evaluating Military Advertising and Recruiting
Cognitive, and Sensory Sciences Board on Behavioral, Committee on the Youth Population and Military Recruitment — Phase II, Division of Behavioral and Social Sciences and Education, National Research Council
National Academies Press, 2004
86,95 €On orderDelivery: 2-3 weeks
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.
- ISBN-13
- 9780309091275
- ISBN-10
- 0309091276
- Publisher
- National Academies Press
- Year
- 2004
- Publication date
- 2004-03-15
- Pages
- 206
- Dimensions
- 229x152x25
- Weight
- 470