Psychology of the Consumer and Its Development
Robert C. Webb
Springer Science+Business Media, 1999
149,95 €On orderDelivery: 2-3 weeks
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
- ISBN-13
- 9780306460739
- ISBN-10
- 0306460734
- Publisher
- Springer Science+Business Media
- Year
- 1999
- Publication date
- 1999-06-30
- Pages
- 362
- Dimensions
- 235x155x