The Tangled Web They Weave

University of Wisconsin Press

University of Wisconsin Press, 1996

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This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.

ISBN-13
9780299141943
ISBN-10
0299141942
Publisher
University of Wisconsin Press
Year
1996
Publication date
1996-01-30
Pages
236
Dimensions
226x149x13
Weight
340