Essentials of Global Marketing
Hollensen, Svend
Pearson Education Limited, 2012
116,50 €On orderDelivery: 2-3 weeks
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
- ISBN-13
- 9780273756545
- ISBN-10
- 0273756540
- Publisher
- Pearson Education Limited
- Year
- 2012
- Publication date
- 2012-07-19
- Pages
- 560
- Dimensions
- 262 x 193 x 19
- Weight
- 1026