Essentials of Marketing Research
David Birks, Naresh Malhotra, Peter Wills
Pearson Education Limited, 2013
135,25 €On orderDelivery: 2-3 weeks
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.
- ISBN-13
- 9780273724339
- ISBN-10
- 0273724339
- Publisher
- Pearson Education Limited
- Year
- 2013
- Publication date
- 2013-04-11
- Pages
- 496
- Dimensions
- 264x195x18
- Weight
- 904