Marketing Strategies
Ashok Ranchhod, Calin Gurau
Pearson Education Limited, 2007
83,75 €On orderDelivery: 2-3 weeks
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
- ISBN-13
- 9780273706748
- ISBN-10
- 0273706748
- Publisher
- Pearson Education Limited
- Year
- 2007
- Publication date
- 2007-07-03
- Pages
- 440
- Dimensions
- 245x190x22
- Weight
- 870