Principles of Marketing
Frances Brassington, Stephen Pettitt
Pearson Education Limited, 2006
125,25 €On orderDelivery: 2-3 weeks
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
- ISBN-13
- 9780273695592
- ISBN-10
- 0273695592
- Publisher
- Pearson Education Limited
- Year
- 2006
- Publication date
- 2006-08-03
- Pages
- 1296
- Dimensions
- 198x266x54
- Weight
- 2300