Product Strategy and Management
Michael Baker, Susan Hart
Pearson Education Limited, 2007
133,50 €On orderDelivery: 2-3 weeks
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
- ISBN-13
- 9780273694502
- ISBN-10
- 0273694502
- Publisher
- Pearson Education Limited
- Year
- 2007
- Publication date
- 2007-04-26
- Pages
- 560
- Dimensions
- 245x188x31
- Weight
- 888