Marketing Management and Strategy
Peter Doyle, Phil Stern
Pearson Education Limited, 2006
123,75 €On orderDelivery: 2-3 weeks
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
- ISBN-13
- 9780273693987
- ISBN-10
- 0273693980
- Publisher
- Pearson Education Limited
- Year
- 2006
- Publication date
- 2006-04-06
- Pages
- 464
- Dimensions
- 198x266x26
- Weight
- 850