Brand Management
Rik Riezebos
Pearson Education Limited, 2002
120,50 €On orderDelivery: 2-3 weeks
This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
- ISBN-13
- 9780273655053
- ISBN-10
- 0273655051
- Publisher
- Pearson Education Limited
- Year
- 2002
- Publication date
- 2002-09-09
- Pages
- 352
- Dimensions
- 247x189x19
- Weight
- 654