Design in Business
John Bessant, Margaret Bruce
Pearson Education Limited, 2001
128,50 €On orderDelivery: 2-3 weeks
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.
- ISBN-13
- 9780273643746
- ISBN-10
- 0273643746
- Publisher
- Pearson Education Limited
- Year
- 2001
- Publication date
- 2001-11-23
- Pages
- 312
- Dimensions
- 190x248x22
- Weight
- 602