Advertising
Daniel Yadin, Frank Jefkins
Pearson Education Limited, 2000
106,50 €On orderDelivery: 2-3 weeks
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
- ISBN-13
- 9780273634355
- ISBN-10
- 0273634356
- Publisher
- Pearson Education Limited
- Year
- 2000
- Publication date
- 2000-02-21
- Pages
- 416
- Dimensions
- 232x157x23
- Weight
- 610