The Effortless Experience
Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd, 2013
23,95 €On orderDelivery: 2-3 weeks
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
- ISBN-13
- 9780241003305
- ISBN-10
- 024100330X
- Publisher
- Penguin Books Ltd
- Year
- 2013
- Publication date
- 2013-09-26
- Pages
- 256
- Dimensions
- 233x153x19
- Weight
- 322