Branding TV
Alan Batten, Walter (Faculty member, School of Communication, University of Miami, FL, USA) McDowell
Taylor & Francis Ltd, 2005
99,75 €On orderDelivery: 2-3 weeks
Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.
- ISBN-13
- 9780240807539
- ISBN-10
- 0240807537
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-07-19
- Pages
- 170
- Dimensions
- 234x193x10
- Weight
- 334