Radios Niche Marketing Revolution FutureSell
Ashley Herweg
Taylor & Francis Ltd, 1997
107,95 €On orderDelivery: 2-3 weeks
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.
- ISBN-13
- 9780240802022
- ISBN-10
- 0240802020
- Publisher
- Taylor & Francis Ltd
- Year
- 1997
- Publication date
- 1997-06-30
- Pages
- 288
- Dimensions
- 234x156x
- Weight
- 540