Getting Price Right
Dr. Gerald Smith
Columbia University Press, 2021
51,75 €On orderDelivery: 2-3 weeks
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.
- ISBN-13
- 9780231190701
- ISBN-10
- 0231190700
- Publisher
- Columbia University Press
- Year
- 2021
- Publication date
- 2021-10-12
- Pages
- 352
- Dimensions
- 162x236x29
- Weight
- 608