Positioning for Advantage
Professor Kimberly A. Whitler
Columbia University Press, 2021
37,95 €On orderDelivery: 2-3 weeks
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
- ISBN-13
- 9780231189002
- ISBN-10
- 0231189001
- Publisher
- Columbia University Press
- Year
- 2021
- Publication date
- 2021-09-07
- Pages
- 264
- Dimensions
- 161x237x24
- Weight
- 520