Testimonial Advertising in the American Marketplace
M. Moskowitz
Palgrave Macmillan, 2009
66,50 €On orderDelivery: 2-3 weeks
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
- ISBN-13
- 9780230615601
- ISBN-10
- 0230615600
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-12-18
- Pages
- 240
- Dimensions
- 216x140x
- Weight
- 376