Building Brand Value the Playboy Way
S. Gunelius
Palgrave Macmillan, 2009
66,50 €On orderDelivery: 2-3 weeks
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
- ISBN-13
- 9780230577893
- ISBN-10
- 023057789X
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-09-16
- Pages
- 188
- Dimensions
- 245x168x17
- Weight
- 466