Sensory Marketing
B. Hulten, M. van Dijk, N. Broweus
Palgrave Macmillan, 2009
79,75 €On orderDelivery: 2-3 weeks
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- ISBN-13
- 9780230576575
- ISBN-10
- 0230576575
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-05-21
- Pages
- 183
- Dimensions
- 242x167x17
- Weight
- 432