Performance Measurement of New Product Development Teams

Palgrave Macmillan, 2008

66,50 €On orderDelivery: 2-3 weeks

Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

ISBN-13
9780230573840
ISBN-10
0230573843
Publisher
Palgrave Macmillan
Year
2008
Publication date
2008-12-18
Pages
267
Dimensions
203x127x