International Marketing in the Network Economy
F. Kohlbacher
Palgrave Macmillan, 2007
66,50 €On orderDelivery: 2-3 weeks
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
- ISBN-13
- 9780230515703
- ISBN-10
- 0230515703
- Publisher
- Palgrave Macmillan
- Year
- 2007
- Publication date
- 2007-10-23
- Pages
- 254
- Dimensions
- 216x140x