Media, Organizations and Identity
Lilie Chouliaraki
Palgrave Macmillan, 2009
66,50 €On orderDelivery: 2-3 weeks
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
- ISBN-13
- 9780230515512
- ISBN-10
- 0230515517
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-12-09
- Pages
- 214
- Dimensions
- 216x140x
- Weight
- 396