Tribal Marketing, Tribal Branding
Brendan Richardson
Palgrave Macmillan, 2013
59,75 €On orderDelivery: 2-3 weeks
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
- ISBN-13
- 9780230368828
- ISBN-10
- 0230368824
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-07-29
- Pages
- 184
- Dimensions
- 244x164x18
- Weight
- 460