Customer Sense
Aradhna Krishna
Palgrave Macmillan, 2013
85,95 €On orderDelivery: 2-3 weeks
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- ISBN-13
- 9780230341739
- ISBN-10
- 023034173X
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-03-13
- Pages
- 185
- Dimensions
- 159x242x17
- Weight
- 460