Defending Your Brand
T. Calkins
Palgrave Macmillan, 2012
77,50 €On orderDelivery: 2-3 weeks
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
- ISBN-13
- 9780230340343
- ISBN-10
- 0230340342
- Publisher
- Palgrave Macmillan
- Year
- 2012
- Publication date
- 2012-10-11
- Pages
- 294
- Dimensions
- 239x165x27
- Weight
- 630