Empathetic Marketing
M. Ingwer
Palgrave Macmillan, 2012
85,95 €On orderDelivery: 2-3 weeks
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
- ISBN-13
- 9780230340275
- ISBN-10
- 023034027X
- Publisher
- Palgrave Macmillan
- Year
- 2012
- Publication date
- 2012-07-16
- Pages
- 235
- Dimensions
- 246x163x22
- Weight
- 592