Advertising in the Aging Society
Florian Kohlbacher, Michael Prieler
Palgrave Macmillan, 2016
66,50 €On orderDelivery: 2-3 weeks
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
- ISBN-13
- 9780230293397
- ISBN-10
- 0230293395
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-03-08
- Pages
- 155
- Dimensions
- 145x222x18
- Weight
- 356