International Place Branding Yearbook 2012
Palgrave Macmillan, 2012
66,50 €On orderDelivery: 2-3 weeks
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
- ISBN-13
- 9780230279520
- ISBN-10
- 023027952X
- Publisher
- Palgrave Macmillan
- Year
- 2012
- Publication date
- 2012-11-20
- Pages
- 266
- Dimensions
- 243x186x23
- Weight
- 602