City Branding
K. Dinnie
Palgrave Macmillan, 2010
162,95 €On orderDelivery: 2-3 weeks
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
- ISBN-13
- 9780230241855
- ISBN-10
- 0230241859
- Publisher
- Palgrave Macmillan
- Year
- 2010
- Publication date
- 2010-12-03
- Pages
- 239
- Dimensions
- 243x165x18
- Weight
- 584