Brand Storming
G. Titterton, M. Fioroni
Palgrave Macmillan, 2008
57,25 €On orderDelivery: 2-3 weeks
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
- ISBN-13
- 9780230222434
- ISBN-10
- 0230222439
- Publisher
- Palgrave Macmillan
- Year
- 2008
- Publication date
- 2008-12-12
- Pages
- 223
- Dimensions
- 236x164x20
- Weight
- 524