Business Strategy
David (Caledonian Business School, Glasgow) Edgar, George (Edinburgh Napier University, Edinburgh) Stonehouse
Bloomsbury Publishing Plc, 2011
110,25 €On orderDelivery: 2-3 weeks
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
- ISBN-13
- 9780230218581
- ISBN-10
- 023021858X
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2011
- Publication date
- 2011-04-01
- Pages
- 392
- Dimensions
- 250x184x21
- Weight
- 778