Advertising as Multilingual Communication
H. Kelly-Holmes
Palgrave Macmillan, 2004
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The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
- ISBN-13
- 9780230217065
- ISBN-10
- 0230217060
- Publisher
- Palgrave Macmillan
- Year
- 2004
- Publication date
- 2004-11-30
- Pages
- 206
- Dimensions
- 216x140x