Advertising in the Age of Persuasion
D. Spring
Palgrave Macmillan, 2011
66,50 €On orderDelivery: 2-3 weeks
Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
- ISBN-13
- 9780230116948
- ISBN-10
- 0230116949
- Publisher
- Palgrave Macmillan
- Year
- 2011
- Publication date
- 2011-10-26
- Pages
- 235
- Dimensions
- 216x146x20
- Weight
- 414