Housework and Housewives in American Advertising
Jessamyn Neuhaus
Palgrave Macmillan, 2011
66,50 €On orderDelivery: 2-3 weeks
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
- ISBN-13
- 9780230114890
- ISBN-10
- 023011489X
- Publisher
- Palgrave Macmillan
- Year
- 2011
- Publication date
- 2011-11-16
- Pages
- 273
- Dimensions
- 223x145x21
- Weight
- 460